It’s reasonable, but is it enough?
There are pro’s and con’s to using only a Facebook page for a presence on the web. I’ve talked to many small business owners who levitate towards Facebook as a their website for two main reasons: it’s free, instant, and easy. Well, why not? Those are compelling features and it is reasonable to assume Facebook has enough web power for your small business. But is it enough?
1. Deliver Information Fast – directly to an audience of followers. Announcements, special promotions, new products and other timely messages get out instantly.
2. Get You On Easy – as a non-tech person, you manage it yourself, post as much as you want, post pictures and events.
3. Save Money – advertising budgets of the past had huge sums for yellow page ads that goes to profit now; however a website doesn’t cost as much as you think.
1. Convey Style – Facebook’s single page format can’t convey your unique style like a custom website can. A beauty salon website should have a different style, feel and look than a coffee shop.
2. Build Your Brand – ever try to convey what makes your business the best on Facebook? There is no place for valuable facts such as brand names, signature blends, and special services.
3. Establish Credibility – a custom website helps to legitimize a business. Some lenders require one. It’s doesn’t have to have a ton of content. A few good pages do just fine.
Why it’s best to own Facebook page and a website
To create the kind of digital presence that is required for a small business to succeed in today’s world, a dedicated website isn’t a nice-to-have, it’s a necessity. – Adweek July 2015
1. The Power of Links – Google indexes faster and better for businesses that have both Facebook links and a website addresses in Google listing. The more listings pointing to a custom website the better Google finds you.
2. The Cost of Owning a Website is Low – consider $500-700 a year the first 3 years to own a domain name, site hosting and a custom website is a fraction of the budget used for yellow page ads. After the initial investment, the only costs are to update and maintain.
3. Gain Momentum Faster – by building a Facebook audience that links to your website and visa versa.